Consumer Behaviour Essay - 1598 Words

Introduction The purpose of this report is to analyse and discuss how 2 consumer behaviour theories are applied in the Chinese chocolate market as well as how it differs from the Australian market. This paper discuss the chocolate industry of the most populous country of the world based on Market Segmentation and Maslow’s Theory, moreover presents how the Asian country is a potential market for Australian exporters. Chocolate history in China The Chinese taste for chocolate is relatively new if compared to the age of the country, the brown sweet was first introduced in the 80s (Allen 2011) from American and European companies. The product was considered exotic and prestigious, a luxury item because was imported resulting†¦show more content†¦reliable infrastructure and electrical facilities in nearly all non-rural cities) to store goods such as Tim-Tams in any location it is chosen to be sold at. Profitability: Due to the significant differences in economic growth and prosperity between Chinese cities, not every city is suitable to sell (what may be regarded in some areas as) expensive products. For example, Shanghai, Hong Kong, Beijing and Sheng Zhen are considered as relatively wealthy regions. On the other hand, See Chuang, Guang Xi and Wu Nan are considered as poorer cities, with lower socioeconomic ratings. In this case, Tim Tam has to conduct a research of each city and to analyse which will best suit them before initiating further action. This contrasts to Australia, as our distribution of income and wealth is substantially more consistent throughout different regions. Factors such as our progressive tax system, unemployment benefits, and many job opportunities are reasons for this. Demographic segmentation refers to dividing the market based upon methods of identification and characterisation such as sex, age, social class, religion, culture, occupation, education, income, martial status, etc. As of 2012, China has a median age of 35.5, a population growth rate of 0.481%, a population of 1.35 billion, and a ratio of males to females of 1.06:1. Ethnic groups consist of Han Chinese (91.5%), with Zhuang, Manchu, Hui, Miao, amongst other nationalities (8.5%). InterestinglyShow MoreRelatedConsumer Behaviour Models and Consumer Behaviour in Tourism8170 Words   |  33 PagesConsumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat, Ph.D. Assistant Professor Hesham El –Sayed El - Emam, Ph.D. Assistant Professor Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every consumerRead MoreQuestions On Consumer Behaviour And Consumer Behavior1536 Words   |  7 Pages SUBMISSION TITLE: Consumer Behaviour PRODUCT: Two Wheeler INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Over the years there has been a shift in the consumer buying behaviour of two wheelers. 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