Consumer Behaviour Essay - 1598 Words

Introduction The purpose of this report is to analyse and discuss how 2 consumer behaviour theories are applied in the Chinese chocolate market as well as how it differs from the Australian market. This paper discuss the chocolate industry of the most populous country of the world based on Market Segmentation and Maslow’s Theory, moreover presents how the Asian country is a potential market for Australian exporters. Chocolate history in China The Chinese taste for chocolate is relatively new if compared to the age of the country, the brown sweet was first introduced in the 80s (Allen 2011) from American and European companies. The product was considered exotic and prestigious, a luxury item because was imported resulting†¦show more content†¦reliable infrastructure and electrical facilities in nearly all non-rural cities) to store goods such as Tim-Tams in any location it is chosen to be sold at. Profitability: Due to the significant differences in economic growth and prosperity between Chinese cities, not every city is suitable to sell (what may be regarded in some areas as) expensive products. For example, Shanghai, Hong Kong, Beijing and Sheng Zhen are considered as relatively wealthy regions. On the other hand, See Chuang, Guang Xi and Wu Nan are considered as poorer cities, with lower socioeconomic ratings. In this case, Tim Tam has to conduct a research of each city and to analyse which will best suit them before initiating further action. This contrasts to Australia, as our distribution of income and wealth is substantially more consistent throughout different regions. Factors such as our progressive tax system, unemployment benefits, and many job opportunities are reasons for this. Demographic segmentation refers to dividing the market based upon methods of identification and characterisation such as sex, age, social class, religion, culture, occupation, education, income, martial status, etc. As of 2012, China has a median age of 35.5, a population growth rate of 0.481%, a population of 1.35 billion, and a ratio of males to females of 1.06:1. Ethnic groups consist of Han Chinese (91.5%), with Zhuang, Manchu, Hui, Miao, amongst other nationalities (8.5%). InterestinglyShow MoreRelatedConsumer Behaviour Models and Consumer Behaviour in Tourism8170 Words   |  33 PagesConsumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat, Ph.D. Assistant Professor Hesham El –Sayed El - Emam, Ph.D. Assistant Professor Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every consumerRead MoreQuestions On Consumer Behaviour And Consumer Behavior1536 Words   |  7 Pages SUBMISSION TITLE: Consumer Behaviour PRODUCT: Two Wheeler INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Over the years there has been a shift in the consumer buying behaviour of two wheelers. While cost, fuel efficiency and comfort have been primary influencers throughout, factors such as aesthetics, brand recognition have gained importance in the recent years. Following are the key consumer factors that have witnessed a change over the years: Change in Consumer Behaviour with Affordability DuringRead MoreQuestions On Consumer Behaviour And Consumer Behavior2064 Words   |  9 Pages1. Introduction 1.1 Why do marketers need to understand consumer behaviour? Marketers need to understand consumer behaviour in order to know what the consumer wants from a product. This is because different types of people will want different things from the products they buy; for example, an older, married couple will have different needs and wants to a young couple. Marketers also need to understand the behaviour of consumers to design and construct the best marketing approach to capture the chosenRead MoreConsumer Behaviour and Perception Essay2228 Words   |  9 Pages2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007). The activities, processes and social relationsRead MoreThe Characteristics That Affect Consumer Behaviour2028 Words   |  9 PagesAFFECT CONSUMER BEHAVIOUR: 2 THE TYPES OF CONSUMER BUYING DECISIONS: 3 The Components of the Decision-Making Process 4 Conclusion 5 Marketing Recommendations 6 â€Æ' â€Æ' INTRODUCTION According to Assael (2004, p.2), â€Å"Consumer behaviour determines a firm’s profitability†. Marketers have come to realize that their effectiveness in meeting consumer needs indirectly influences their profitability. Assael(2004, p.2). So it’s compulsory for every marketer to understand the consumer behaviourRead MoreEssay on Women and Consumer Behaviour3327 Words   |  14 PagesWomen and Consumer Behaviour INTRODUCTION Consumer behaviour can be defined as â€Å"the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.† (Engel et al, 1968, p 5) Buyer behaviour refers to â€Å"the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. â€Å"(Engel et al, 1968, p 5). Both consumer and buyerRead MoreHow Technology Affects Consumer Behaviour?14761 Words   |  60 Pages1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS amp; MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociologyRead MoreAnalysis of Consumer Behaviour Online2697 Words   |  11 PagesThis report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendationsRead MoreConsumer Behavior And Consumer Behaviour715 Words   |  3 Pages Consumer Behavior Consumer behavior is the study of consumers and the influences they go through to make particular purchasing decisions of products or services available in a market. As a discipline, consumer behavior delves into the dynamics of consumer rationale by evaluating their mindsets on certain items. Therefore, it combines aspects of economics, psychology, marketing and sociology in an attempt to derive a deeper understanding of the behavior of consumers. Moreover, it does not just evaluateRead MoreTheory of Consumer Behaviour988 Words   |  4 PagesTheory of Consumer Behaviour There are two main approaches to the theory of consumer behaviour to demand in Economics. The first approach is the Marginal Utility or Cardinalist Approach. The second is the Ordinalist Approach. 1. CARDINAL UTILITY ANALYSIS Human wants are unlimited and they are of different intensity. The means at the disposal of a man are not only scarce but they have alternative uses. As a result of scarcity of resources, the consumer cannot satisfy all his wants. He has

Business Proposal - 1330 Words

Business Proposal: Library at the Exton Campus of Delaware County Community College Erin Murphy April 29, 2002 BUS 100-95 TABLE OF CONTENTS BackgroundÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…1 Current EnvironmentÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….2 Proposed EnvironmentÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...3 DiagramÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….4 BenefitsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….6 Business Requirements and Cost AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...8 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…9 BACKGROUND I am proposing for a library to be put into the Exton campus of Delaware County Community College. There is currently not a library at this location. In order to have the use of a campus library we must go to the main campus of the†¦show more content†¦Ten of the computers should be connected to the Internet and have common programs that students would use to write research papers and create presentations. The other five computers should be connected to research databases only such as Ebsco. There should also be a quiet area where students can study, do homework, research material, read, write papers, etc. A quiet area would give students a place that is conducive to learning and an area to get away from the busyness of their life in order to do their homework. The quiet area would consist of at lea st six large tables with four seats to a table. This area would also contain to large couches and comfortable chairs to sit. Throughout the library there should also be several large comfortable chairs to sit and read on. BENEFITS #61623; The library would be closer for many students going to the Exton and Downingtown campuses #61623; The library would be conducive to learning #61623; The library would promote good study habits and skills #61623; The library would offer internet connections for those students that do not have access to it at home #61623; The library would offer research databases that cost thousands of dollars to subscribe to #61623; The library would be a quiet place to get school work done #61623; The library would be a comfortable place to sit and read a book for leisure purposes #61623; The library would have computers to type assignments on for thoseShow MoreRelatedBusiness Proposal1133 Words   |  5 PagesBusiness proposal A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own. 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We have done the market research, so that we can show the true and fair information. Our company’s name is D-LIFE. The D-life, letter ‘D’ represents the meaning of DIY, dainty and diamond. It means that our products can help you DIY your life and make your life dainty and shining as if diamonds. Our company tends to sell some DIY-boxes, interesting and attractive DIY desks calendars and pasters for card cover. We regard the youngRead MoreDifferences Between Formal Research and Business Proposals1403 Words   |  6 PagesDifferences between â€Å"Formal Research† and â€Å"Business Proposals† There is a great difference between a formal research proposal and a business proposal. In fact these two types of proposals seem to be very similar but there are critical differences in the overall purpose, uses and goals. With such distinct differences for a writer it helps in understanding for writing the formal research proposal or business proposal more effectively. The general purpose of a proposal is the identify a particular need, explainRead More Business Proposal for Library at the Exton Campus of Delaware County Community College1294 Words   |  6 PagesBusiness Proposal for Library TABLE OF CONTENTS Background1 Current Environment.2 Proposed Environment...3 Diagram.4 Benefits.6 Business Requirements and Cost Analysis...8 Conclusion9 BACKGROUND I am proposing for a library to be put into the Exton campus of Delaware CountyRead MoreHome Depot Business Proposal2903 Words   |  12 PagesHome Depot Business Proposal Easter B. Fulton ECO 561 June 22, 2015 J. Carl Bowman Home Depot Service The Home Depot was founded in 1978 in Atlanta, Georgia as the first home retail store by Bernie Marcus and Arthur Blank (Home Depot, 2014). To give an extent of mixes to customers the Home Depot affiliation made key item examination. This helped clients who request to complete structure extends on different business ranges the affiliations innovative stock revolved around internal and outsideRead MoreBusiness Law Proposal : Technology Essay1598 Words   |  7 PagesBusiness Law Proposal The advancement in technology has led to the increase in demand of technological equipment such as computers, servers, photocopiers, printers and power saving machines. The competitive environment that is provided by the information technology has created an increase in demand for the products and has made it possible for Gravity technologies to venture into the market to provide the items that are needed by many companies. The innovations in the market are necessitated byRead MoreKey Proposals For A Small Start Up Business Essay2375 Words   |  10 Pages1 Outline the key proposals contained in the budget for 2015-16 and 2016-17 that may impact on small business owners in Australia. Identify any limitations of these proposals for a small start-up business in regional Australia. The key proposals outlined in the 2015, 2017 and 2017 Federal Budget proposals that may impact small businesses include tax cuts and incentives to â€Å"cut red tape and encourage start ups and entrepreneurship† (Australian Government , 2016). A tax cut of 1.5% will reduce theRead MoreBusiness Proposal for Health, Wellness, Exercise, and Nutrition Outreach Education708 Words   |  3 PagesBusiness Proposal for Health, Wellness, Exercise, and Nutrition Outreach Education Objective: Outreach Foundation, with the support of major sponsors including small business, corporate, and educational institutions, is on a mission to educate students about the importance of diet and exercise in their personal lives. To challenge our youth to visualize their future as fit, strong and healthy citizens that will allow them an expanded vista of enjoyable and healthy athletic activities. 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Benefit of Telemedicine Free Essays

Nowadays, telemedicine, which is defined as using of telecommunication technology to provide clinical care to individuals at distant sites and the transmission of medical and surgical information and images needed to provide that care (Mosby’s Medical dictionary, 8th edition, 2009), has become a powerful tool in the world to enhance better health care due to widespread of modern technology. In developing countries, remote areas seem to be isolated and lack of qualified doctors or physicians as well as equipments, that’s why telemedicine will be provided a potential benefits to them. This essay will highlight prodigious benefits of telemedicine. We will write a custom essay sample on Benefit of Telemedicine or any similar topic only for you Order Now The most important advantages of telemedicine is allowing long-distant people to access advanced healthcare services and cost efficiencies. Scottish Centre for Telehealth had claimed that 99 percent of patients were more convenience with remote care and 95 percent of them widely felt acceptable with services (Jose, 2009, Internet). It also added that it can provided physicians and long distance patients interact in a clinical consultation. For example, the indigenous people who live in Ratanakiri 2004 had health problems because they rarely got treatment and often die due to lack of medical facilities and doctors. However, telemedicine nowadays can help them to receive conventional healthcare services and offer the possibility to consult with professional doctors over video link. Also, at the health centre needs nurses to conduct medical checkup by interviewing, examination and taking photographs and then send all these information via solar powered computer to physicians at Sihanouk Hospital Center of Hope in Phnom Penh or partners in Massachusetts to confirm diagnosis, recommend drugs and treatment procedure to the clinic (Hopebuilding Wiki, 2011, Internet). Furthermore, patients no longer need to travel long distance for healthcare because they not only can access these services in their communities but also gain effective treatment with accurate diagnosis of their illness. Therefore, healthcare cost could significantly decrease due to deducing travel expense, accommodation and hospital services fee (Sharma, 2000. 1529). More notably, over long term period, telemedicine can save billions of dollars for healthcare services (Premiere Telemedicine, 2008, Internet). Secondly, telemedicine provides a great opportunity to improve medical knowledge and practices. It is designed to help local healthcare practitioners and physicians broaden their knowledge and they can be trained and guided by local and international specialists to practice in the real work. In Cambodia, 2 telemedicine clinic projects in Robib village and Ratanakiri Referral Hospital were cooperated not only with Harvard associated medical doctors and Sihanouk Hospital Centre of Hope but also partner in Massachusetts. If medical staffs or doctors face difficulties whether in dealing with health problems or cannot confirm diagnosis of patient’s illness, they can access through email based telemedicine program to discuss with expertise or physicians (Heinzelman, 2011, Internet). In addition, India’s telemedicine also provides an opportunity to doctors to build up their education and skill through interaction with expert via satellite based tele-link and linking with Medical Institution with Specialty Hospitals and Research Centres (ISRO, 2005, Internet). As a result, medical staffs can dramatically improve their education and training through the telemedicine process. The last but not least, telemedicine enables home healthcare services. Patients can recently be inspected through mobile phone, Bluetooth wireless sensors and other hi-tech systems to check their health condition, upload and update data to their doctors. Consequently, these devices can be helped patients who are old or have some diseases such as cardiac disorders as well as diabetes to receive self routine check-up and especially they need to visit clinic only in emergency case or absolutely necessary. For instant, according to Honeywell, an American industrial giant, doctors can monitor and manage health condition of patients who have lung diseases and heart problems by measuring peak lung flow, ECG, oxygen saturation and blood pressure. Thus, they can analyze the data to find some problems or changing dose of medication (Harben et al, 2008). In conclusion, there are tremendous positive aspects of telemedicine such as enhancing health care services to rural areas or isolated areas, cost efficiencies, improving medical knowledge and practices as well as providing home healthcare. In my personality, I absolutely agree with positive aspects of telemedicine. Even though it needs to spend much money to establish this service initially, it will provide a huge long-term benefits to our country. How to cite Benefit of Telemedicine, Papers

Dookie by Green Day free essay sample

It was the smash hit of the ’90s. Critics loved it. Christian rights groups loathed it. And of course, party-hard teenagers were irresistibly drawn toward it. Yes, it’s â€Å"Dookie,† Green Day’s hugely successful third effort to smash their way into the mainstream. Unlike most of their other efforts, â€Å"Dookie†Ã¢â‚¬â„¢s lyrics were primarily about the low-life, back-city lifestyle – a world of freaks, creeps, stoners, and so on. Tracks like â€Å"Long View,† â€Å"Basket Case,† and â€Å"Burnout† give the listener an unflinchingly accurate window into a life of endless boredom, bad TV, and apathy. Surprisingly, however, the album manages to convey these subjects with energy, passion, humor, and even some sweetness. Some other groups (Coldplay being a good example) would have used the hard-life subject matter as an excuse to descend into an endless array of faux sentimentality; shameless positivity; and bland, uninspired songwriting – but not Green Day. Through it all, the group manages to keep up that fast-rockin’ party spirit with a cheeky approach to the subject matter so that it works just as well as the perfect soundtrack for a teen party as it does for a thought-provoking solo listen. We will write a custom essay sample on Dookie by Green Day or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The only song that veers from the predominant â€Å"slacker† theme is the tongue-in-cheek (and surprisingly tender) love song â€Å"When I Come Around,† which made the band one to remember at Woodstock ’94 and boosted the album’s sales in the process (30 million copies sold to date). Oh, and if you want to buy the album but are worried because of Green Day’s notoriety for earning many a â€Å"Parental Advisory† sticker, there’s no need to fret. There’s virtually no explicit content on the album at all, save a handful of cuts (I dare not say which ones) that use limited profanity, therefore making this almost (emphasis on â€Å"almost†) safe to play around Mom and Pop. To sum it up, â€Å"Dookie† is so funny, original, and just plain good that I simply HAVE to give it 5 out of 5 stars and recommend it to just about everybody reading this whether they’re hardcore Green Day fans or just starting to get into th em. The album is as close to perfect as post-punk-pop has ever gotten, or probably ever will.